Sir Pryce Pryce-Jones (1834-1920)

Born in Llanllwchaiarn, just outside Newtown, Montgomeryshire, Welsh entrepreneur, Pryce Pryce-Jones is credited with setting up the first modern mail order company in 1861.

Pryce-Jones was apprenticed to a local draper, John Davies. He took over the business in 1856, renaming it the Royal Welsh Warehouse. Following the Post Office reforms in 1837 and the arrival of the railways in Newtown, Pryce-Jones began distributing catalogues across the country. These allowed people to choose the items they wished and order them via the post, before the goods were dispatched by post and train.

Pryce-Jones is widely credited with changing the face of retail forever.

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