This poster by Barnett Freedman was produced in 1937 as part of the ‘Post early for Christmas’ campaign which still runs today. Specific posters were produced encouraging the public to post letters early in in the week leading up to Christmas to make the allocation of resources and service provision more efficient.
Born in the east end of London to Jewish immigrants from Russia, Freedman learnt to draw in hospital where he spent much of his childhood. At the age of 15, he obtained work as an office boy, then turning to draughtsmanship, initially with a monumental mason and subsequently at an architect's office. It was here that his strong interest in letterforms grew. This everyday work stood him in good stead and is evident in the posters he produced for The Post Office during the 1930s. These feature colourful, graphic designs and bold text to get their message across.
Freedman was chosen to design the poster following his work on the 1935 postage stamp issues commemorating the Silver Jubilee of King George V.