Len Lye (1901-1980)

Known for his experimental films and kinetic sculpture, Len Lye - a New Zealand-born artist - worked for the GPO Film Unit in the 1930s. During his time at the unit, Lye reinvented the technique of drawing directly on film. He used this technique to produce his animation for the 1935 film A Colour Box, an advertisement for ‘cheaper parcel post’, without using a camera for anything except the title cards at the beginning of the film.