A tribute to Royal Mail’s design heritage
Royal Mail / 25 November 2016
Royal Mail is paying homage to its Art Deco design heritage with the launch of a new “Post Early For Christmas” poster.
The new concept, which was created by artist, Charles Avalon, pays tribute to the iconic designs that began appearing across the country from the 1930s. Many of the UK’s most important and influential graphic designers and artists, including Graham Sutherland, Barnett Freedman and Jan Lewitt & George Him, have produced posters over the years – all of which urged customers to post their cards and presents early in order to arrive in time for Christmas.
Charles Avalon said: “For many years, the postal service led the world with its innovative approach to creating eye-catching and practical posters in an Art Deco style. All these posters were linked by a very practical call to action, and made use of both striking and beautiful imagery to do so.”
History of Post Early posters
The public were first encouraged to “post early” in the early 1890s when notices advising early posting were affixed to letter boxes.
The first poster campaign was first introduced in 1933, by the newly established GPO Public Relations Department and its director Sir Stephen Tallents. The drive to encourage the public to post early continues to this day and has become the longest running campaign by Royal Mail.